If You Buy It They Will Analyze

We can argue about software all day but, ultimately, it's all about the experience and insight of the people analyzing the output of that software.

Most companies aren't going to want to hear about the 10/90 rule because they're going to recognize they've made the same poor decisions when buying BI software that they made 10 years ago when they were selecting an ERP system.  It's not about the tool.  It's about the users.

Spot-on commentary by Andy Gibson in Forbes:
Money Is Wasted On Web Analytics -- Unless You Have The Right Person Looking At Them 

Paid Clicks? Answer These Questions First

http://searchengineland.com/using-regression-analysis-to-estimate-incremental-revenue-opportunities-148639

Wasting capital on paid clicks before you truly "know yourself" is a recipe for frustration and failure.

In App Analytics for iOS and Android

If you're not watching how your users interact with your Mobile Apps you're missing an incredible opportunity to refine not only your apps but also how your customers view your company.  "Mobile" is very different than "Desktop".  Duh.  But it is not just about the UI.  If your mobile UX isn't radically different you're not serving your customers.

Google's mobile-app-analytics can help you get there.

Version 2 was recently released:
Upgrade To The Next Generation Mobile App Analytics Platform

Get started today:  iOS    Android

Is Amazon Hearing Footsteps?

Amazon does an amazing job of connecting products to buyers but Google is undoubtedly a growing threat.  Ginny Marvin succinctly outlines why...

Google Shopping Tops Amazon Product Ads: 32.7% More Cost Effective

Which battle is most important to these firms?  Product sales?  Advertising?  Search?  Infrastructure/cloud?  Yes.